BY USMAN BUTT
Asia Cup 2023 is being hosted by Pakistan and this Asian cricket competition is being conducted with a hybrid model in which four matches are held in Pakistan while the remaining 9 matches are continues in Sri Lanka.
In Pakistan, Multan Cricket Stadium hosted the opening match while Gaddafi Stadium Lahore hosting three matches, in which all the advertisements of Indian companies, except for one or two international companies, were continuously running on the digital screens on the scoreboard and ground boundaries, while many advertisements were in Hindi language.
It should be remembered that the Asia Cup 2023 is hosted by Pakistan, but Pakistan’s advertisements are not running and Pakistan could not take full advantage of this mega cricket competition despite being hosted.
