MELBOURNE: Australian Cricket has launched its Women and Girls Action Plan to keep cricket at the forefront of the women’s sports revolution by driving significant increases in participation, audiences, commercial revenue and representation over the next ten years.
Ellyse Perry, Australian player said:
Sport at its very best is fully inclusive and it’s been a great privilege to collaborate with some of the best leaders in Australian sport on a plan that will ensure more women and girls are involved in cricket in every role.
Australian Cricket has been at the forefront of the growth in women’s sport providing some of the best opportunities for players with resourcing and remuneration and it’s reassuring to know this commitment will not only be sustained, but greatly enhanced over the next ten years.
With viewing audiences increasing, the public appetite for women’s sport is now indisputable and we would love to see major stadiums filled with fans for our international and WBBL games and more girls inspired to play cricket.
It is also extremely important that the increased interest in women’s sport is reflected in sponsorship and broadcast deals, and I hope this plan will continue to drive this growth so that women’s cricket continues to thrive.
